Where we recommend it
- In projects where respondents are spread across different cities
- When many interviews are needed in a short time
- In customer satisfaction and tracking research
- When you have a telephone list of the target audience
We run your CATI fieldwork
Wherever your respondents are, your fieldwork runs from one centre and under control.
For projects spread across a wide geography, such as customer satisfaction, tracking and public opinion research, CATI is the way to get results fast without sending a field team on the road. We manage the call list, appointments and call-backs in a planned way.
You share the list and your goal; we run the interviews, quota tracking and quality control.
CATI fieldwork step by step
- Call list
- Planned calls
- Appointments and call-backs
- Control
- Clean data
Decision
Is CATI right for your project?
What you gain
- No field travel; geographic spread doesn’t grow your budget.
- Interviews are monitored centrally; quality control happens while fieldwork runs.
- Data is ready as soon as each interview ends.
Risks we manage
- Attention drops quickly on the phone: we simplify the questionnaire for reading aloud and test it with pilot calls.
- Nothing can be shown: we adapt questions for verbal delivery.
- Personal data: we agree with you at the quote stage on using the call list in line with Turkish data protection law (KVKK).
Field
How we run your CATI fieldwork, step by step
- Step 01
We simplify the questionnaire for reading on the phone and test it with pilot calls.
- Step 02
We train interviewers on telephone interviewing techniques and the project topic.
- Step 03
We manage the call, appointment and call-back plan and track quotas and progress daily.
- Step 04
We check interviews and deliver cleaned data in the agreed format.
Four methods
Four channels, one team.
Whichever method fits your project, we set up the fieldwork with it; when needed, we combine methods in one project.
- PAPI · Face to face on paperWe run your paper-and-pencil face-to-face fieldwork end to end: we build and train the interviewer team, collect the forms from the field, carry out controlled data entry and deliver clean data.View method
- CAPI · Face to face on tabletsWe set up your tablet-based face-to-face fieldwork: the questionnaire is tested on the device, interviewers are trained on both the questionnaire and the device, and interviews are checked as they come in.View method
- CATI · Telephone interviewsWe manage your telephone fieldwork from one centre: we train the interviewer team, set up the call and appointment plan, check interviews and deliver clean data, wherever in the country your respondents are.Get a quote with this method
- CAWI · Online surveysWe manage your online survey end to end: we set up the questionnaire to work smoothly on every device, plan link distribution and reminders, filter out careless answers and deliver clean data.View method
Not sure which one fits you? Compare the methods
FAQ
Questions before a CATI quote
Didn’t find your answer?Write to us and we’ll answer your question together.
Who provides the telephone list?
Usually the project owner. Use of the list must comply with Turkish data protection law (KVKK); we address this together at the quote stage.
How long does CATI fieldwork take?
It depends on the number of interviews, questionnaire length and how easy the audience is to reach. Once we see your questionnaire and list, we give a clear fieldwork timeline in the quote.
How long can an interview be?
Because attention drops faster on the phone, we recommend keeping the questionnaire as short as possible. We set a suitable length by reviewing your questionnaire with you.
Can you combine CATI with other methods?
Yes. Reaching by phone the respondents who can’t be reached face to face is a mixed-mode set-up we often build; the data is merged into one structure.