Field planning
We assess whether the sample allocation, regions, timeline and resource plan are workable in the field.
We flag in advance the points at risk of falling behind plan.
Why look through a field lens?
A plan that looks flawless on paper is tested on its first day in the field.
A hard-to-reach quota, an overly long questionnaire or a tight timeline is often noticed only after fieldwork starts; fixing it then costs both time and budget.
We review your plan with field experience and make the risks visible before going into the field.
How consulting runs
- Listening
- Assessment
- Recommendation
- Execution
Process
How it runs in the field.
Consulting starts with listening and ends with a field-ready plan.
- Step 01
Listening
We learn the purpose of the research, the target audience and your current plan.
- Step 02
Assessment
We review the plan from a field perspective and identify risks and bottlenecks.
- Step 03
Recommendation
We present options for method, sample allocation, timeline and team.
- Step 04
Execution
If you wish, we run the plan together with field operations.
Topics
Where do we support you?
Research design stays with you; we focus on how the plan will run in the field.
See the risks before going into the field.
We review the plan through a field lens and surface bottlenecks and unrealistic assumptions early.
Method selection
The method or mix of methods suited to the target audience and the purpose of the research.
Compare the methodsQuestionnaire review
Length, flow and field clarity of the questionnaire.
Delivery
What you have before going into the field.
You see the risks while the plan is on the table, not after fieldwork starts.
- Risk assessmentBottlenecks and unrealistic assumptions in your plan.
- Method and sample recommendationOptions suited to your audience and budget.
- Questionnaire reviewQuestions and flow that could cause problems in the field.
- A workable field planTeam, timeline and quality control plan; execution too, if you wish.
Form of support
Where would you like to start?
You can get an opinion on one topic, or build the plan from scratch with us.
- Questionnaire reviewWe read your questionnaire through a field lens and show what could cause problems.Let’s talk about it
- Method and sample recommendationOptions for method and sample allocation suited to your audience and budget.Let’s talk about it
- Field planWe draw up the team, timeline and quality control plan together.Let’s talk about it
- Plan and executionWe run the plan we prepare together with field operations.Get a quote
Want us to run the field as well? Field operations
Who it’s for
Who is it for?
For anyone planning research with a field component.
Let’s review your plan together- Research companiesEntering a new type of fieldwork
- Public institutionsCommissioning fieldwork for the first time
- Consulting firmsRunning projects with a field component
- Academic teamsPlanning fieldwork for a thesis or project
Related services
They usually run together
Field operations and team management
Survey and data collection
FAQ
Frequently asked questions
Didn’t find your answer?Write to us and we’ll answer your question together.
Can I get consulting separately from field services?
Yes. You can take consulting as a standalone service or run it together with the field operation.
Do you design the research from scratch?
We support the design: method selection, reviewing whether the questionnaire works in the field, and planning. We define the scope together based on what your project needs.
What kinds of research do you consult on?
We support field planning and data collection organisation in market, opinion and social research projects.
Can you help us determine the sample size?
We help with how the sample is distributed in the field, how quotas are set up and whether the timeline fits. Statistical design has to be considered together with the purpose of the research; we clarify this in the first meeting.
Can you review our existing questionnaire?
Yes. We review its length, question order, skip rules and how the questions will be understood in the field, and send you our recommendations.