Where we recommend it
- With target audiences that use the internet heavily
- In surveys of employee, member or customer lists
- When you need results in a short time
- On sensitive topics where respondents prefer answering without an interviewer
We run your CAWI fieldwork
The speed of online surveys is yours; reaching the right people and answer quality are on us.
For employee, member or customer surveys, CAWI is the fastest and most cost-effective route. But results depend on the link reaching the right people and on filtering out careless answers; we take on both.
If your target audience includes groups with low internet use, we complement CAWI with telephone or face-to-face interviews to keep the sample from falling short.
CAWI fieldwork step by step
- Link distribution
- Respondent completes
- Reminders
- Answer checks
- Clean data
Decision
Is CAWI right for your project?
What you gain
- With no interviewer cost, the cost per complete is low.
- Wide audiences are reached quickly; answers are visible as they arrive.
- Image, video and interactive question types can be used.
Risks we manage
- Coverage risk: we complement groups with low internet use through other channels.
- Misunderstanding without an interviewer: we write questions so respondents understand them on their own and test them on phone and computer.
- Careless answers: we filter them out with attention checks, completion time and consistency checks.
Field
How we run your CAWI fieldwork, step by step
- Step 01
We adapt the questionnaire so respondents understand it on their own and test it on phone and computer.
- Step 02
We plan link distribution and reminders.
- Step 03
We filter out low-quality answers with attention checks and timing controls.
- Step 04
We deliver cleaned data in the agreed format.
Four methods
Four channels, one team.
Whichever method fits your project, we set up the fieldwork with it; when needed, we combine methods in one project.
- PAPI · Face to face on paperWe run your paper-and-pencil face-to-face fieldwork end to end: we build and train the interviewer team, collect the forms from the field, carry out controlled data entry and deliver clean data.View method
- CAPI · Face to face on tabletsWe set up your tablet-based face-to-face fieldwork: the questionnaire is tested on the device, interviewers are trained on both the questionnaire and the device, and interviews are checked as they come in.View method
- CATI · Telephone interviewsWe manage your telephone fieldwork from one centre: we train the interviewer team, set up the call and appointment plan, check interviews and deliver clean data, wherever in the country your respondents are.View method
- CAWI · Online surveysWe manage your online survey end to end: we set up the questionnaire to work smoothly on every device, plan link distribution and reminders, filter out careless answers and deliver clean data.Get a quote with this method
Not sure which one fits you? Compare the methods
FAQ
Questions before a CAWI quote
Didn’t find your answer?Write to us and we’ll answer your question together.
Do you find the respondents?
It depends on the project set-up. We decide with you at the quote stage how the target audience will be reached.
How do you check answer quality?
We filter out suspicious answers using attention checks, completion time and consistency checks, and deliver only cleaned data.
What if my target audience doesn’t use the internet?
We recommend a mixed-mode set-up that reaches these groups by telephone or face to face. We set up the questionnaire with the same flow in every channel.
Can the survey be completed on a phone?
Yes. We build the questionnaire to display properly on both phones and computers and test it in both environments.